Samsung x Musette
The challenge
This one was special. Samsung partnered with Musette to create stylish cases for the new Samsung Model. This project was supposed to be a commercial that looked like a fashion shoot. We had to find the right balance between the two and pay attention to each detail. This shooting was about the craft.
Our answer
We chose a styling fashion team to be in charge of clothing and art direction. The new Samsung phone folded and unfolded while keeping a flowy, neat design. We used choreographers as models and worked around contemporary dance moves that would showcase the cases and the phone to portray the same flowy look and feel and keep that fashion-shooting vibe.