Redbull – a day with Cristina Neagu
Redbull was always a sports supporter. This time, they wanted to show how it feels to live the life of the best female
handball player in Romania.
The challenge
This project was an example of creative production where the agency, the director, and the production house worked closely together every moment to meet the client’s pretty high expectations. The client wanted to shoot various locations and situations in only one day. The video needed to feel active and vivid and to focus on the energy it takes to live such a life.
Our answer
So, instead of going to over six different locations to shoot six activities, we chose to stay in-house and show how much energy you need to get back from your training and get ready in time for your guests while making everything look effortlessly. The result went beyond our expectations, and the client was happy with how we baked our way out of it.